Posts
Marketing & Public Relations
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
A Museums Guide to Phishing, Security, and Moderation on Social Media Platforms
In today’s digital age, social media platforms serve as valuable tools for museums to engage with their audience, promote exhibitions, and share educational content. However, with any …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience …
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
10 Tips for Creating an Engaging Museum Website
The American Alliance of Museums offers the following information from Francesca Parker, Director of Project Management at Purple Rock Scissors. The information shared here is based on the …
Upcoming Events
Museum XR Summit
Event Date:
Presented by:
MuseumNext
Free Admissions, Real Returns
Event Date:
Presented by:
The Southeastern Museums Conference
Latest Stories from AAM
Latest on IMLS Court Cases
Advocacy Alert: June 10, 2025 ALA v. Sonderling On June 6, 2025, in the case ALA v. Sonderling filed by Democracy Forward on behalf of the American Library Association and the American …
Fostering Psychological Safety in Your Museum: A Step-by-Step Guide
A comprehensive guide on developing a museum workspace where staff feel comfortable and confident about expressing their ideas and concerns without worrying about negative consequences. …
Beyond the IT Office: Solving for Ethical AI in Cultural Institutions
Category:
Exhibition Journal
This article first appeared in the journal Exhibition (Spring 2025) Vol. 44 No. 1 and is reproduced with permission. Artificial Intelligence (AI) in museums is nothing new—we’ve seen …