Posts
Building Audiences
Innovations in Relevance: A Q&A with Stephen Reily of Remuseum
I first learned about Stephen Reily when he was the director of Speed Art Museum in Louisville, Kentucky, which at the time was making headlines for its Breonna Taylor-themed exhibition …
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
Three Core Values That Will Boost Your Museum Writing
Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, …
Getting Civic with Gen Z: A Q&A with Caroline Klibanoff of Made By Us
As museum staff, our workdays are filled with time-consuming tasks, our to-do lists constantly expanding with emails to write, memos to produce, projects to advance, and programs to put on. …
Creating Access, Inclusion, and Belonging through Language
This is a recorded session from the 2024 AAM Annual Meeting & MuseumExpo. Panelists in this session share how they incorporate Spanish language into visitor and staff experiences. …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from …
Building Connected Communities Museums as Bridges Across Divides
This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across …
Neurodivergent Needs: A Q&A with ADDitude Magazine
If museums want to be welcoming and accessible, one of the areas they must consider is neurodiversity. How do the ways we process information and stimuli differ from person to person, and …
Want to Teach Diversity and Inclusion? Go Outside!
“The fresh air, sounds, and sunshine [are] peaceful.” “I can sit differently, and that helps me focus.” “We can see what we are learning about.” “[It’s] easier to reset with nature sounds.” …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
Out of Sight: How Museums Can Harness the Blind Perspective to Enrich Visitor Experiences
Do blind people enjoy visiting museums? Yes and no. Cheryl Fogle-Hatch and Don Winiecki captured this complicated reality in 2020, when they conducted a survey of blind adults discussing …
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Latest Stories from AAM
June Advocacy Alert: Invite Congress, Policy Updates, and More
Advocacy Alert – June 13, 2025 In this Alliance Advocacy Alert: Invite Congress: Show Congress Firsthand the Value of Your Museum Members of Congress are in their home districts the …
Better Than Imagined: How a Holocaust Museum Builds Trust and Community
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Alliance Blog
There is a certain kind of experience people think they will have at a Holocaust museum. We understand. Most expectations stem from a narrow view of what is possible. But when you widen the …
Latest on IMLS Court Cases
Advocacy Alert: June 10, 2025 ALA v. Sonderling On June 6, 2025, in the case ALA v. Sonderling filed by Democracy Forward on behalf of the American Library Association and the American …